· The first of its kind, out-of-this-world (or prestigious) island holiday resort off the coast of Dubai.
· The pulse / heartbeat of The World Islands.
· Synonymous with the ultimate in European heritage, culture and hospitality.
· The complete 360° European experience in The Middle East.
· Investment ROI with a different approach (local/international tourism, hotel occupancy – 12 months a year, market changes don’t affect THOE).